Thousands of Young South Africans Introduced to FUNancial Freedom
- - International Programme on How to Become Financially Smart Launched During Youth Month Celebrations

Thousands of South African children, teenagers and young adults were introduced to FUNancial Freedom, an international online platform designed to inspire the youth to become financially smart, at the recent Youth Month celebrations at Nasrec in Johannesburg.

Founded by digital marketing experts Paul O’Mahony and Chris Farrell, FUNancial Freedom provides young people with the tools required to understand money and empowers them to lead extraordinary lives. The pair have identified South Africa as the first country in which to expand their platform to the global community.

“We feel that working with teens and young adults in South Africa, and creating role models here, will have very strong ripple effect in inspiring many more to follow suit and internally create leaders to continue to educate and empower,” said O’Mahony.

Farrell added, "Our aim is to educate a new generation to become a master of money, as opposed to its slave. When you take charge of your finances, it empowers and excites you to take on other challenges quickly.”

The FUNancial Freedom platform was launched at the five-day Gauteng Provincial Government Youth Month celebrations at the National Exhibition Centre (Nasrec) in Johannesburg, which attracted more than 10,000 people per day from 13-17 June.

Alongside an expo booth, where hundreds of youngsters signed up for a free digital copy of the book ‘Rethink Money for Children and Teens’, the platform was promoted by motivational speakers Jason Osborn and Jake Davey who flew in from England to present the concepts at the Inspired Youth interactive workshop which attracted more than 2,000 participants on the Saturday..

Osborn, Davey and renowned aspirational role-model Candice Modiselle had the audience on their feet participating in the LEAP (Learn, Earn, Accelerate and Play) concept which inspires and guides young people on how to plan for a financially secure future.

The fourth annual Inspired Youth workshop staged at the Youth Month Expo also featured motivational talks from well known author and facilitator Fred Bohasu, 17-year-old entrepreneur Sthembiso Mcira and differently enabled motivator Sandile Mkhize, all of whom imparted valuable thoughts and actions to those attending.

The workshop started with high powered song and dance act Turn Up Lords and reached a crescendo during the closing act sponsored by Score Energy Drink and featuring mega-star, rap artist Kwesta, who not only raised the roof by performing several of his most popular numbers, but provided authentic lessons on his journey to stardom in an impromptu on stage interview with Modiselle.

Osborn and Davey also presented the FUNancial Freedom programme to a select audience on the TshepoOneMillion stage in the Expo hall on Sunday where they interacted with both the audience and several educators on how young people can become financially smart.

Additional daily activities during the expo included the Score Five-a-Side Soccer tournament on the Main Arena sports field and interactions with representatives from the Mahala Loyalty Programme, Activate! Change Drivers and the Pride Factor Academy.

The Inspired Youth programme has been created by Pride Factor MD Dene Botha to address the scourge of unemployment by inspiring and guiding young people to challenge their assumptions, broaden their aspirations and embrace entrepreneurial thinking. Using aspirational role-models whose messages resonate with the youth, Inspired Youth has interacted with more than 50,000 people at over 90 events countrywide since 2014.

“We are delighted that FUNancial Freedom chose South Africa as the first international destination in which to expand the reach of their incredibly useful program on how to deal with money and build successful lives,” said Botha.

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