Students at Rural Universities Embrace Entrepreneurship Roadshow

Caption:Television celebrity Candice Modiselle presenting a motivational talk on entrepreneurship at the Walter Sisulu University in Mthatha during the #SEW2018 roadshow.

Photo:Courtesy Pride Factor

Thohoyandou, 8 October 2018:Hundreds of students at rural universities have embraced the entrepreneurship roadshow that has visited institutions of higher learning in Gauteng, North West Province, the Free State, the Eastern Cape and Limpopo over the past three weeks.

Building on the Student Entrepreneurship Week (#SEW2018) which was hosted at public universities countrywide throughout August, the roadshow comprises one day interactive workshops and has been organised by Entrepreneurship Development in Higher Education (EDHE).

Students in Vanderbijlpark, Mafikeng, Bloemfontein, Mthatha, East London, Butterworth, Grahamstown and Thohoyandou have flocked to the workshops to hear motivational presentations by high profile role-models and to participate in a ‘pitching competition’ with R10,000 at stake.

The messages have resonated with audiences with 95% agreeing that the content is practical and useful while 90% want more information from SEW and EDHE.

Feedback has included comments such as:

At the workshops the students hear personal insights of the road to success from the likes of TV celebrity Candice Modiselle, M&G Top 200 Young South African Zareef Minty, motivational speaker Fred Bohasu, founder of Sumting Fresh gourmet street food Hezron Louw, Future Leaders ambassador Lihle Nkosi and Pride Factor founder Dene Botha, who hosts the shows.

Alongside the motivational talks and guidance on entrepreneurial principles at each venue, a selection of students are invited to pitch their personal projects to a panel of experts from BeBold who evaluate all submissions and award the presenter of the best concept R10,000 in seed finance to develop their idea..

Adopting the theme ‘Student entrepreneurship – the best of both worlds’, the #SEW2018 roadshow raises awareness of entrepreneurship as a career and a springboard into the world of business upon graduating.

The roadshow is an EDHE initiative brought to students by Universities South Africa (USAf) and the Department Higher Education and Training (DHET). The edutainment programme is presented by the Pride Factor Life Skills Academy in partnership with BeBold, ENACTUS, Start-up Academy and It’s a Breeze. The roadshow is driven by Renault South Africa.

The SEW Roadshow will visit the University of Limpopo in Polokwane on Tuesday 9 October and wraps up at the Sefako Makgatho University of Health Sciences in Ga-Rankuwa on Friday 12 October.

#SEW2018 Roadshow dates and destinations:

Completed workshops

Upcoming workshops:

Background information on EDHE

Established at the end of 2016 within the University Education Branch of the Department Higher Education and Training (DHET), EDHE was inspired by the growing graduate and youth unemployment, the resources available at universities, the national drive for SMEs and the need for third-stream income at universities. The programme was also motivated by the imperative to drive student and graduate entrepreneurship. The programme has since been included (from a funding perspective) in the University Capacity Development Programme (UCDP) of the DHET.

Recognising that universities as centres of entrepreneurship development are at the heart of the EDHE initiative, the programme has now been located within Universities South Africa (USAf) as the implementing body. Thus EDHE represents a partnership between USAf and DHET through a grant made to the former.


Dr Norah Clarke

Programme Director: Entrepreneurship

Universities South Africa (USAf) & Department Higher Education and Training

Tel.: 021 030 0671 | 083 654 4228

E-mail: |

Pride Factor Pty Ltd

Contact:Dene Botha

Mobile:078 453 4600