University Roadshow to Raise Awareness of Entrepreneurship as a Career

Following a successful Student Entrepreneurship Week (#SEW2018) at various public universities throughout the month of August 2018, the Entrepreneurship Development in Higher Education (EDHE) programme in partnership with universities will host a one-day national SEW Roadshow from 19 September to 10 October 2018, at 13 mostly rural universities.

This roadshow is aimed at raising awareness of entrepreneurship as a career and a means of participating in the economy, against the backdrop of graduate and youth unemployment. Students will be inspired to create successful enterprises that will ultimately generate wealth and create much-needed jobs.

The event will assume a format designed by the participating universities, based on their unique contexts and the needs of their students. University organisers partner with business and industry, bringing role models and mentors from local business communities to interact with and inspire business men and women of the future.

The theme of #SEW2018 is “student entrepreneurship – the best of both worlds”. Through an edutainment programme, proudly presented by the Pride Factor life skills academy, and entrepreneurship-focused activities, students will be alerted to the fact that they can try their hand at entrepreneurship while pursuing their studies. This could provide students with a springboard into the world of business upon graduating.

The SEW Roadshow will be presented in partnership with Pride Factor, BeBold, ENACTUS, Start-up Academy, It’s a Breeze, among others.

Background information on EDHE

Established at the end of 2016 within the University Education Branch of the Department Higher Education and Training (DHET), EDHE was inspired by the growing graduate and youth unemployment, the resources available at universities, the national drive for SMEs and the need for third-stream income at universities. The programme was also motivated by the imperative to drive student and graduate entrepreneurship. The programme has since been included (from a funding perspective) in the University Capacity Development Programme (UCDP) of the DHET.

Recognising that universities as centres of entrepreneurship development are at the heart of the EDHE initiative, the programme has now been located within Universities South Africa (USAf) as the implementing body. Thus EDHE represents a partnership between USAf and DHET through a grant made to the former.


Dr Norah Clarke

Programme Director: Entrepreneurship

Universities South Africa (USAf) & Department Higher Education and Training

Tel.: 021 030 0671 | 083 654 4228

E-mail: |

Distributed on behalf of:

Pride Factor Pty Ltd

Contact:Dene Botha

Mobile:078 453 4600